How Do Google Ads and PPC Work?
Ads are set up by us in Google Ads. Once live, they can be delivered across all of Google’s services. You are only charged by Google when your ad is clicked on – thus the name ‘pay per click’(*2). It is crucial to ensure your ad is targeted specifically towards your customers and target market to prevent spending money on clicks that are not wanted.
• You are only charged when someone clicks on your ad.
• You can have multiple campaigns running simultaneously.
How Much Does a Google PPC Campaign Cost?
Google’s pricing per click varies depending on the keywords and their competition(*3). This is where our expertise becomes invaluable. Our job is to maximise your budget to get the most quality clicks.
• Well optimised advertising campaigns do not attract clicks from people not genuinely interested in your services or products.
How to Run a Successful PPC Ads Advertising Campaign
Anyone can pay for top of page results however, if there is no strategy or SEO research behind the campaign, it can quickly cost you more money than it brings in.
• By partnering with a specialist Google Ads management team, you do not have to worry about the technical analysis and SEO strategy.
Is a PPC Campaign the Right Choice for My Business?
As with all digital marketing methods, some are better suited to particular business types and goals. If you are not sure if PPC is the right digital marketing choice for your business, get in touch. We will sit down with you and get to know your business and goals before advising on the best digital marketing methods.
If you are not confident setting up, running, or analysing your campaigns, we can help. Our team can either:
We know how to analyse your pay per click data, landing page (a page the ads direct new clients to when they click on your ad), and how to use it to optimise your campaign.
If your campaign is not returning the website views you had hoped, you will want to know how to test and reconfigure your Ads campaign.
• We will be happy to show you how.
Does data-tracking give you a headache? We will guide you through how to read your Google reports. You will be able to understand them and be able to start using them as a tool to make your campaign even more effective.