As a Google partner, we can set up your pay per click (PPC) Google Ads campaign with all the latest Google has to offer. Top 10 company founder, Senka Pupacic not only leads a team of professionals offering quality SEO services, but she also brings unparalleled knowledge from her training and experience with Google Australia. Talk to us for personalised, professional advertising campaign management that attracts customers and gives a return on investment.
Here is what you get when you partner with us to make those pay per clicks really pay off.
• High quality that are relevant to your audience and geographic location(*1).
• Personalised service tailored to your specific business needs.
• Proactive campaign management.
• Comprehensive data analysis.
• Transparent reporting. See exactly how your campaign is tracking, what is working well, and what needs to be tweaked.
• A team who is willing to guide you through the process and share their knowledge with you.
• Peace of mind and no lock-in contracts.
Pay per click campaigns are more than just an ad with some text. Every word used in your ad is carefully chosen and crafted to ensure it attracts the right customers and appears where it is meant to.
To do this, we do comprehensive competitor, content, and background research. So, when your ad is clicked on it is only clicked on by people who are interested and looking for your services or products.
Book a free consultation with Top 10 Organic SEO today. We take pride in our work with small business and major brands. You deserve to be found on page 1 of Google search – and we are the company to get you there. >> Contact Organic SEO today!
The overall use of flatsome is very VERY useful. It lacks very few, if any, things! I loved it and have created my first ever website Punsteronline.com! Best yet, flatsome gets free updates that are great! (and the support is amazing as well!:)
The overall use of flatsome is very VERY useful. It lacks very few, if any, things! I loved it and have created my first ever website Punsteronline.com! Best yet, flatsome gets free updates that are great! (and the support is amazing as well!:)
If you have been dabbling in social media and online advertising, you may have come across the phrase ‘Google AdWords,’ ‘Google Ads’ or ‘PPC.’ All three terms refer to the same Google advertising product – Google Ads.
Pay per click is a type of digital advertising that puts your website at the top of search results. Paid results have the word ‘ad’ next to them. They usually appear on the top of the page and the right-hand side of page one or two. The ad may also appear across other sites and apps in the Google display network – allowing for greater reach into your target market.
• Appear at the top of search results when people search for keywords your business has been optimised for.
Ads are set up by us in Google Ads. Once live, they can be delivered across all of Google’s services. You are only charged by Google when your ad is clicked on – thus the name ‘pay per click’(*2). It is crucial to ensure your ad is targeted specifically towards your customers and target market to prevent spending money on clicks that are not wanted.
• You are only charged when someone clicks on your ad.
• You can have multiple campaigns running simultaneously.
Google’s pricing per click varies depending on the keywords and their competition(*3). This is where our expertise becomes invaluable. Our job is to maximise your budget to get the most quality clicks.
• Well optimised advertising campaigns do not attract clicks from people not genuinely interested in your services or products.
Anyone can pay for top of page results however, if there is no strategy or SEO research behind the campaign, it can quickly cost you more money than it brings in.
• By partnering with a specialist Google Ads management team, you do not have to worry about the technical analysis and SEO strategy.
As with all digital marketing methods, some are better suited to particular business types and goals. If you are not sure if PPC is the right digital marketing choice for your business, get in touch. We will sit down with you and get to know your business and goals before advising on the best digital marketing methods.
If you are not confident setting up, running, or analysing your campaigns, we can help. Our team can either:
1 > Set up your Ads account and payment options for you, or;
2 > Guide you through the process so you fully understand what is going on yourself.
We know how to analyse your pay per click data, landing page (a page the ads direct new clients to when they click on your ad), and how to use it to optimise your campaign.
If your campaign is not returning the website views you had hoped, you will want to know how to test and reconfigure your Ads campaign.
• We will be happy to show you how.
Does data-tracking give you a headache? We will guide you through how to read your Google reports. You will be able to understand them and be able to start using them as a tool to make your campaign even more effective.
References
*1. Google. How Google Ads Works. 2022.
*2. Google. Google Ads: Advanced Campaigns. 2022.
*3. Wordstream. Ad Ranking: What Is Ad Ranking? N.d.
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