Off Page SEO
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Off Page Search Engine Optimisation SEO Packages
Off page Optimization SEO Services for Ecommerce Websites & more!
Think of search engine optimisation (SEO) as an umbrella term covering multiple facets of website rankings. For websites to appear on page one of search engine results i.e., Google, SEO must be implemented well. Under SEO are two more terms:
• On page SEO and • Off page SEO
This page is dedicated to educating you about off page SEO. On page SEO is covered here.
An Overview Of How SEO Works
It takes a split second for Google search results to generate. Results are based on:
• Search term/s.
• Other people’s similar searches.
• Your location.
• Quality of the websites indexed for your search terms.
Google’s algorithms index and sift through every website in the world. Websites with well-implemented SEO show up higher in organic search results. Put simply, SEO is like a recipe. If you have all the ingredients and know when to use them, Google will reward your website with a page one result.
SEO Goalposts Move Regularly – Are You Up to Date?
The tricky thing with SEO is keeping up with moving goalposts. The Google algorithm continues to evolve through machine learning. The goal of the algorithm is to provide the web user with the absolute best experience.
What happens when Google launches changes? Every new change to the algorithm results in volatile search results. Pages that were ranked as number one can quickly drop which is why staying up to date on SEO is essential. In 2021 alone, Google released 3,620 changes!(*1,2). This is why Top 10 Organic SEO’s work is so important.
Our team is committed to staying up-to-date and ahead on changes.
Why is it Important to Rank on Page One?
• Over 70% of people do not click beyond the first page of results. Only 6% click past page two!(*3)
• More visitors to your business online and in-store.
• Higher rates of enquiries.
• Increased credibility. Page one’s organic results (not PPC ads) are generally seen as more trustworthy.
• Higher rates of conversions (purchases and orders).
What is Off Page SEO?
As the name suggests, off page SEO is not incorporated into your website. It is the content and links happening elsewhere on the internet that point back to your website. Off page SEO cannot be bought. It is something which grows over time. Off page SEO can be a phenomenal powerhouse for your website and business.
The 4 Keys to Successful Off Page SEO
• Online reputation management.
• Social media strategy.
• Press releases.
• Content on other credible websites (backlinks).
For your business to be heralded as a leader in your industry, off page SEO is a must.
SEO is a huge area to cover. Here, we have touched on the main points of off page SEO. For more and why DIY and black hat SEO are to be avoided, head over to our off page SEO blog.
It is Our Business to See Your Business Succeed
Mastering on and off page SEO is what we do every day. Top 10 Organic SEO work for you. It is our business to ensure your SEO has all the ingredients to excel.
Our clients deserve page one results and that is what they get – we even guarantee it.
Call Top 10 Organic SEO in Sydney on (02) 99569 6580.
Outside of Sydney’s business hours or not able to call? No worries! Message us on our contact page.
References
*1. Dye, K. All the Google Algorithm Updates That Mattered in 2021. Business to Community. 2021.
*2. Google Search. Rigorous Testing. 2022.
*3. Shelton, K. The Value of Search Results Rankings. Forbes. 2017.
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