All About Email Marketing Campaigns and It’s Advantages
Email marketing is the digital version of direct mail marketing. Rather than designing and printing mail to post, email marketing is delivered exclusively online to email recipients.
Expertly crafted emails keep businesses connected with customers thus keeping your business brand in the forefront of people’s minds. The biggest advantage of e-marketing is how conversions can be completed within minutes of a recipient opening an email. Compared to direct mail marketing, the process between design, delivery and conversion can all be completed within the day.
23.6 out of 25.93 million Australians use the internet every day(*2).
Of those, 23.6 million Australians, just under 70% use either Gmail or Microsoft Outlook for their emails(*3).
Three Keys to B2B and B2C Email Marketing Management
How to Measure Email Marketing Success
How many emails do you generally open in your inbox? Australians open more emails than any other region in the world(*4).
When measuring the success of your email marketing efforts, the whole picture should be looked at. Every stage is essential in building the brand story and providing a positive customer experience.
1 > Open rate.
2 > Click through rate.
3 > Conversions.
Email Open Rate
First, how many people are opening your emails? When emails lay unread or deleted in inboxes, the sender (you) is missing out on a valuable opportunity to have their message heard. Organic SEO Search have helped small business owners reach their target audience for decades. We specialise in professional, classy, relatable content – and emails that people want to open.
Australians open one out of every five emails in their inbox(*4).
• Of the emails opened, 3.1% of Aussies click on a link within the email(*4).