Your In-House Search and Social Media Marketing Team
We want to partner with you so we can help your business expand its reach and profit margin. Just as any in-house marketing team would do, we will share what we are doing and why, and give you tips along the way that you can apply to all your marketing efforts. This is our point of difference. We get results AND we empower our clients to continuously reach new milestones.
What We Do
As SEO professionals, it is our job to ensure your business appears in all relevant web and social media search results. This is where the analogy of the duck paddling comes in. What you can see on the surface is a slick social media page with regularly scheduled posts. What you cannot see under the surface is keyword research, data collation, content creation, technical coding, and audience research(*3).
Tailored Social Media Marketing Services
The text and graphics (content) we produce for our clients, whether it is for websites, email campaigns or social media is:
• Copyright free (licenced for commercial use).
• 100% original, unique content.
• Rich media (video, photo, graphic and text).
Every piece of content is carefully curated and tailored to:
• Your audience and where they are on the customer journey.
• Your marketing goals.
As each social media platform attracts different users (in terms of age, interests, and geography), we will recommend which platform is best for your specific target market. For example, if you are a custom home builder wanting to reach affluent couples with growing families, Facebook, YouTube, and Instagram would be best.
100% Transparency and Clear Reporting
Never wonder what you are paying for and if your social media marketing is effective.
If we were engaging a social media marketer, we would want to know what is involved in their work and how they are going about bringing in new clients via social media. This is why we are always 100% transparent with you about the strategy we have designed and how it is tracking. We will also share what we are doing behind the scenes. Social media marketing is more than just publishing posts. It must be SEO-friendly and not only relate to your audience but also cultivate interest which is shown through:
• Clicks > • Shares > • Follows > • Likes
Explore marketing services and meet our wonderful team, led by Senka
If you’re still wondering, “what is social media marketing?” and how it can help you, read on.
How are Search Marketing and Social Media Management Connected?
Can Social Media Improve Website SEO and Website Rankings?
These two forms of marketing share a common interest – discovery. In both cases, the mission is to help the user discover:
• News and updates.
And, what’s more, social interaction (shares, likes etc.,) helps bolster off-page SEO efforts. Among hundreds of ranking factors search engines use to rank websites for search queries, online brand reputation is one of them.
• Are people talking about your brand online?
• Are they sharing your website in social media posts?
Each shared link contributes toward a website’s search engine ranking(*4).
The Social Media Search Evolution (Connection and Discovery)
When social media platforms like Facebook, Instagram, and LinkedIn were launched, their internal searches were primarily used to find other people (connection). However, users wanted to discover things without having to use external search engines (i.e., Google).
Social media platforms had to expand their search capabilities – and find ways to decide which results would be the most relevant for each search query. As a result, businesses need to satisfy search criteria to be listed in results (and thus, be found on social media).
Social Media Ranking Systems
A ranking system similar to the model used in major search engines was adopted. The basic requirements for results to be recent, relevant, and prominent remain. Facebook also factors in your unique activity on the platform and the activity of your network(*5). In addition, social media platforms like Facebook also factor in the quality of the website being promoted in a post or Facebook ad(*6).
Connect with millions of Australians on social media. Let’s get your business noticed!
10 ways to improve your social media engagement
You’ve set up all of your social media accounts, created some great content, and clicked publish. But no one is engaging. This can be incredibly frustrating when you first start, but it’s all a part of the learning curve. It’s essential to learn what makes your audience excited and to use that in the content you publish.
Due to the social nature of social media management, it’s a great way to apply direct marketing methods. You can connect directly with your customers, and communicate one-on-one – an opportunity that can be capitalised upon. These tips will not only satisfy your curiosity if you’ve ever asked “what is social media management?”, but also help you to effectively implement a social media marketing campaign.
• Stop your Reader from Scrolling
Amid all the usual, uninteresting content and information social media users’ scroll through on their smart devices, it’s important to stand out and make them stop scrolling to read your content. By posting something they want to see, you can grab their attention and make them more likely to engage.
• Know why your customers are on social media
Each social media platform offers different styles of interaction and content feeds. For example, Facebook users have access to a lot of news feeds, so use Facebook to publish newsworthy content. Instagram is primarily photograph based, so update interesting photos that promote your message.
• Know what your readers do when not using social media
By knowing what your audience does away from their social media accounts, you can harness this information to better target your marketing. If you sell outdoor gear for dog lovers, think about publishing content with pictures of dogs in various outdoor scenarios.
• Humour Sells
Everyone loves a good laugh, which makes a better selling point than a traditional hard sell. Nobody likes to be sold to, so by incorporation humour into your posts, you’re more likely to get paying customers that will also share your posts.
• Encourage a reaction
Facebook’s launch of their ‘reactions’ – a new addition to their ‘like’ has created a whole new form of brand promotion that encourages user engagement. Instead of simply ‘liking’ posts (which can be inappropriate for certain occasions such as sad news), users are now able to also ‘love’, ‘Haha’, ‘Wow’, ‘Sad’ and ‘Angry’. These can be used to gauge the general feeling of a post, and can also be used to encourage user engagement.
• Use emojis to prompt users
The popularity of emojis can be used to set a certain tone to your posts. For instance, using a laughing emoji can show your audience your post is intended to be humorous before they’ve even fully read it.
• Use reactions for promotion
Simply asking for engagement can work if done well. You could ask for engagement by hosting a competition, and award users for clicking ‘love’ instead of like.
• Ask for reviews
You can’t reward users for reviewing your business on social media platforms, but instead you can use Facebook reactions as a form of review. For example, you could share blog post about a certain topic and ask users to react honestly using Facebook’s new reactions.
• Create intrigue
This is a great way to not only encourage engagement, but also improve your SEO. User engagement means more clicks, and more clicks means increased search engine rankings. Although now considered spam, and nowhere near as efficient as they once were, click bait articles were once a great example of creating intrigue.
• Share some data
Web users love facts. Providing survey results or other interesting data can encourage user engagement through their curiosity. Teasers on social media can draw people to your website to find the answers.
• Unveil any new products
Exclusivity can encourage user engagement, as people love to be the first to know about a new product or news update, and share it with their friends.
• Provide something for free
People love free stuff, so create intrigue among your audience by giving something away by signing up to your email list.
• Live Video Streaming
The combined elements of video – movement, imagery, audio and even text can serve as an eye-catching recipe for user engagement. Live streaming can be a great way to convey a message, while also creating the important element of trust.
If you were thinking “what is social media management?”, how it can help your business, and how to implement it, you should be well informed by now. Social media management offers a wealth of opportunities to engage with your audience, create trust, and draw web users from their various social media networks towards tour website. This not only generates more leads and potential business, but increases your search engine ranking, which contributes to even more leads. But without user engagement, social media marketing is ineffective – so be sure to entertain your audience.
Top 10 SEO in Sydney wants to help you with your social media management, as we understand you need to stay focused to work both on and in your business. Give us a call at +61 2 9569 6580 or drop us a note on our contact page and let’s get you the attention you deserve. Also make sure you fill out the fields below so we can do a health check on your website and make it work for you! Bringing you the clients you deserve.
*1. The Global Statistics. Australia Social Media Statistics 2022 | Most Popular Platforms. 2022.
*2. Datareportal. Digital 2022 Global Overview Report. Kepios. 2022.
*3. Wong, J. How To Optimize Your Content For SEO And Social Media Marketing. Forbes. 2021.
*4. Clement, M. Social Media SEO: 7 Ways Social Media Can Improve Your SEO Results. SEMrush. 2020.
*5. Lee, Y. How Facebook Search Works, in Under Two Minutes. Meta.
*6. Meta. Advertising Attributes to Avoid to Improve Ad Quality and Performance. 2022.